SUMMARY
Check out my professional history to learn more about my experience and career milestones. Throughout the years, I’ve developed critical skills that have led me to partner with leading industry professionals and work on exceptional projects. For more information about my work or to discuss a collaboration, simply get in touch.
RESUME
THE CLUB AT EIGHTEEN
March 2024 - Present
Creative Manager
Design and manage innovative advertising efforts, resulting in a 40% growth in overall web traffic and a 25% uptick in new customer engagement
Lead digital campaign management across various channels, achieving a 20% increase in lead generation
Direct and edit captivating video reels, incorporating music, voiceover, and subtitles, increasing viewer engagement by 25%
Develop and implement innovative visual concepts, resulting in a 20% increase in project approval rates
Increased online user engagement by 25% through visual design projects using Adobe Creative Suite
Developed compelling internal marketing presentations, elevating sponsorship engagement by 40%
TOURISM PROMOTION LIMITED - SERENA HOTELS
January 2023 - February 2024
Creative Manager
Superheaded the voice of the brand across multiple platforms including print, digital, direct mail, social media
Directed a team of graphic designers and social media manager
Led daily brainstorming sessions with 8 team members, generating innovative product ideas
Reviewed the team's work for relevance, consistency, and accuracy through proof editing and optimizing workflow
Designed promotional materials for all events
Oversaw multiple projects through the production state to completion while prioritizing short and long-term deadlines
Superheaded marketing communications across the group, ensuring consistent messaging and cohesive brand positioning
Worked with marketing, social, and creative teams to design marketing video assets, which improved ad performance by 19%
Superheaded corporate events that drew 3,000+ professionals annually, enhancing network connections by 40% and elevating brand visibility
TOURISM PROMOTION LIMITED - SERENA HOTELS
November 2018 - December 2023
Creative Manager
Created dynamic visualizations using Adobe Suit to create compelling visualizations that had engagement of likes, comments, and shares
Supervision of social media accounts and of all the hotels in the South and Central Asia region
Planned and designed promotional material for events for the Corporate Office Developed designs and promotional materials for all hotels in the South and Central Asia region
Established and managed the brand's social media presence, resulting in a 75% increase in Facebook followers and an 80% increase in Instagram followers
Superheaded the design and optimization of Serena Hotels mobile Application and website migration from toolbox to CMS
Managed the integration of two new hotel websites, Peshawar Serena Hotel and Serena Altit Fort Residence
Maintained the CMS of the website and directed email and SMS marketing efforts to support brand communication
Executed video coverage and editing for events and hotel properties
MARKETING ON WHEELS
OCTOBER 2017 - OCTOBER 2018
Senior Graphic Designer
Collaborated with clients to discuss project ideas and goals, transforming their visions into visual designs
Designed and published compelling, consistent creative assets for all digital platforms
Crafted over 50 high-quality animated GIFs, graphics, and infographics, leading to increase in social media engagement
Conducted product photography for various clients, delivering high-quality images that enhanced brand presentation
Developed concepts and designs for clients, including consumer products, hospitality and enterprise technology, utilizing Adobe Photoshop and Illustrator
VALUE MARKETING
JULY 2017 - SEPTEMBER 2017
Creative Designer
Managed social media pages for various brands
Developed strategic plans for social media engagement
Collaborated with content writers to create content calendars to design campaigns and posts for social media platforms
Created billboards and standees for print media
Designing billboards and standees for print media
Developed brochures and company profiles for international event management companies
KANVAS PRODUCTIONS
SEPTEMBER 2015 - JUNE 2017
Graphic Designer
Conducted 50+ client meetings, identifying needs and aligning with budgets, leading to a 20% increase in client retention
Executed client-specific contests on social media, resulting in an average follower growth of 20%
Designed and created a wide variety of graphic art and promotional materials for internal and external communications
Producing designs for both internal and external communications
Involved clients in the design process to ensure alignment with their vision Provided graphical support for blogs, websites, and social media platforms
Designed campaigns and managed social media for various sectors
Developed and executed in-house events by creating presentations, leaflets, and marketing materials, reducing 20% vendor costs
Collaborated with UNIDO to design their quarterly newsletter, achieving a 40% increase in reader engagement.